Walt Disney Co and Target Corp introduced a collaboration on Sunday that will open 25 Disney stores inside select Target locations nationwide on October 4, with plans for 40 additional sites by October next year.
Disney mentioned in a statement that the “shop-in-shop” would feature an array of more than 450 items from the company, including more than 100 products previously only available at its locations.
Disney stores will launch inside Target in major cities corresponding to Philadelphia, Denver, and Chicago. The company has stand-alone stores, however, has closed its locations in West Virginia and Florida this year.
Target, in a separate announcement on Sunday, mentioned it would open a store at Flamingo Crossings Town Center in Florida at the western entrance of the Walt Disney World Resort in 2021.
Brian Cornell, chairman, and chief executive officer at Target, mentioned in a statement that they believe the combination of Disney’s unmatched entertainment and storytelling with their omnichannel retail platform will create inspiring and unique experiences for their guests.
He also stated that This collaboration reflects the strength of their platforms and assets to create value for guests and growth for each company beyond the traditional retail model.
Guests can browse and purchase Disney store specialty merchandise from Disney, Pixar, Marvel, and Star Wars, at select Target locations, the Target statement stated.
The Disney store at Target will be operated by the latter, with the “shop-in-shop” layout having a mean of 750 square feet, located inside Target stores adjacent to children’s clothing and toys.
The Target announcement came after the company beat expectations for earnings and raised its full-year outlook, as its investments in same-day delivery and pickup services increased traffic to its website and stores.
Led since 2014 by retail-industry veteran Cornell, Target had bounced again from a slide three years ago that noticed its margins drop, prompting a rethink that has seen it remodel lots of stores every year.
Disney reported a steeper earnings decline than Wall Street expected, as the company poured money into its bold plunge into streaming media and began folding in assets purchased from Twenty-First Century Fox.